Programa de Pós-Graduação em Administração
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Navegando Programa de Pós-Graduação em Administração por Autor "Assanti, Fernando"
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Dissertação Acesso embargado Avaliação de desempenho de uma IES privada com base nos fatores de decisão, na perspectiva do cliente como ferramenta para melhorar a competitividade(2017) Assanti, FernandoHigher education has become increasingly diverse and competitive all over the world. In this scenario, where private education gains space and already holds the majority of enrollments in Brazil, HEIs need to be attentive to the needs of their target audience in order to remain in the market. Thus, given the complexity of the decision to choose a higher education course, HEIs can use student characteristics as a guide to group their potential clients. In this sense, it is the general objective of this study to analyze how the decision factors to choose a private HEI can contribute to its competitive performance. To fulfill this objective, we investigated the reality of a private school located in Porto Belo, Santa Catarina. Data from the potential clients of the IES, and also from the students, were analyzed, formatting a unique matrix of factors that may influence the decision of the youngsters in the choice of a higher education institution. At the end, it is analyzed how this information can be used to improve the competitive potential of the HEI.